The domestic 5A-level scenic spot, Shenzhen Window of the World, and Meituan UAV cooperated to officially launch the first domestic scenic route. It is reported that the new route starts from Yitian Holiday Plaza, a shopping center about 1 km outside the scenic spot, and can deliver all kinds of online celebrity restaurants, wet wipes, sweat wipes, anti-mosquito stickers, etc. Goods will be delivered to Window of the World. In the future, the scenic spot will also use drones to deliver more high-quality goods to help tourists reduce the burden on their backpacks, so that everyone can have a "what you think is what you get" experience without leaving the park.
"Low-altitude economy" reduces the burden on backpacks
The drone can be sent to the landmarks in 5 minutes at the fastest
"The biggest obstacle for my family to travel with the baby is unclear toys, milk powder bottles, diapers, wet wipes, sweat towels... Every time I go out, I need to bring several bags, and I'm tired and sweaty before I go far. And there are often omissions.” At Window of the World, when the reporter met Ms. Qin, who was taking her family on a trip, she had just ordered an Internet celebrity milk tea set meal for the whole family through the Meituan drone, and only waited for 5 minutes. In about a minute, the drone will deliver the milk tea to your hand.
What surprised her even more was that, in addition to Internet celebrity restaurants, drones can also be used to purchase maternal and child products in the scenic area. "In this way, even if you forget to bring wet wipes and milk powder, you can order takeaway to deliver it, which will be much more convenient."
The reporter learned on the spot that Naixue’s tea store, which is responsible for making milk tea, is about 20 minutes’ walk away from the landing point of the drone, and the delivery service in the past could not reach the inside of the scenic spot. Even if tourists want to order takeaway, they have to walk for more than 10 minutes Picking up the goods at the entrance of the scenic spot is fast and convenient, which has become the biggest selling point of drone delivery in the scenic spot.
"In fact, we and Window of the World had landed a temporary route here in a flash mob last October. This cooperation is an upgrade on the basis of the previous cooperation. Not only is the delivery time faster, but the product selection is better. Consumers who visit Window of the World in the future can enjoy the drone delivery service.” According to the person in charge of Meituan’s drones, the first batch of merchants connected to the new route includes Nayuki’s Well-known brands such as Tea, Genki Sushi, and BABYCARE enable consumers to not only buy various gourmet drinks in the scenic area, but also "call" the drone to deliver them when they forget to bring necessities such as wet wipes and sweat wipes. to hand, and the wait time is only a few minutes.
"The addition of the supply of maternal and child products this time is mainly because we have seen an increasingly strong demand in the market." The above-mentioned person in charge revealed to reporters that with the improvement of take-out services in recent years, people's dependence on this service has increased. With each passing day, in addition to being essential at home, many consumers will buy necessities such as maternal and child products, toiletries, mobile phone data cables, etc. through takeout near hotels, scenic spots and other destinations, even when they are away from home. The takeaway staff ran errands to keep warm and change clothes for them.
More than 30% of mother and baby takeaways are sent outdoors
Commercial upgrading promotes the integration of leisure vacations and local life
The rise of takeaway in scenic spots has freed travel consumption from "carrying ahead". According to data from Meituan, the number of takeaway orders sent to campsites in scenic spots during the National Day holiday last year increased by more than double digits year-on-year; Rods, etc. became the highest-selling commodity.
In addition, new parents, represented by the "post-90s", are very interested in "empty box travel", and more than 30% of mother and baby takeaway orders such as wet wipes, milk powder, and sweat towels will be sent to outdoor scenes such as scenic spots .
Wu Ruoshan, pesquisador especial do Centro de Pesquisa em Turismo da Academia Chinesa de Ciências Sociais, disse há alguns dias que, com a atualização de vários formatos comerciais, a flexibilidade de viagem das pessoas e o desejo de explorar estão se tornando cada vez mais fortes, e as férias de lazer e as necessidades da vida local caminham para a integração.
Na opinião dos especialistas, a longo prazo, gradualmente se tornará uma nova tendência de consumo de viagens para os consumidores aproveitarem a rica oferta de plataformas locais para obter uma experiência de vida mais diversificada, e a nova experiência também ajudará efetivamente a acelerar o crescimento da indústria do turismo.
Para melhor atender os consumidores, a equipe UAV da Meituan não apenas continua se expandindo em novos cenários, mas também enriquecendo constantemente seu próprio conteúdo de serviço. Até o final de dezembro de 2022, os drones Meituan pousaram em Shenzhen e Xangai, cobrindo 18 comunidades e prédios de escritórios, atendendo a quase 20.000 residências e entregando mais de 20.000 tipos de mercadorias, abrangendo catering, cosméticos, FMCG, supermercados, produtos eletrônicos e outros tipos.
Além disso, durante os dois anos de operação normal de teste, sua equipe concluiu mais de 120.000 tarefas de entrega, das quais mais de 100.000 pedidos serão concluídos em 2022, um aumento ano a ano de mais de 400%. Em termos de eficiência de entrega, o tempo médio de entrega dos drones é de cerca de 12. Em comparação com o tempo médio de entrega de quase 30 minutos no modo tradicional, a eficiência aumentou quase 150%, economizando cerca de 30.000 horas de espera para os usuários.
No início deste ano, a solução logística urbana de baixa altitude dos drones Meituan também passou no exame e aprovação da Administração de Aviação Civil da China e obteve a "Carta de Aprovação para Operação Experimental de Tipos Específicos de UAVs" e "Aviação Geral Enterprise Business License" emitida pelo departamento. O resultado da revisão significa que os drones da Meituan têm qualificações para se tornar uma empresa de aviação geral na área de carga, podendo iniciar operações comerciais e outros trabalhos. “No futuro, esperamos cooperar com mais novas marcas e novos cenários, para que todos possam realmente experimentar a experiência de consumo de alta qualidade trazida pela tecnologia”. A pessoa encarregada dos drones Meituan disse.
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